Kwimarike yempahla ekhuphisanayo kakhulu, ithegi yempahla ayilona kuphela "ikhadi le-ID" lemveliso, kodwa kunye nefestile engundoqo yokubonisa umfanekiso we-brand. Uyilo oluhlakaniphile, ithegi yolwazi oluchanekileyo, inokunyusa kakhulu ixabiso elongezelelweyo lempahla, itsala ingqalelo yabathengi ngokuqinileyo. Ke, indlela yokwenza ngokwezifiso ithegi yempahla, kwaye yintoni inkqubo ethile yokwenza ngokwezifiso? Masifunde inkqubo yethegi kunye.
1. Chaza iimfuno zoyilo
(1) Ukudibanisa ulwazi lwebrand
Igama lebhrendi kunye nelogo zizinto eziphambili zoyilo lwethegi. Ukuthatha i-brand eyaziwayo ye-ZARA njengomzekelo, i-logo ye-brand kwithegi yayo ilula kwaye ikhangele amehlo, kwaye abathengi banokuyibona ngokukhawuleza. Kufuneka uqinisekise ukuba unomfanekiso we-vector ye-logo ye-brand, ukwenzela ukuba ngexesha lenkqubo yokuvelisa ithegi, unokuqinisekisa ukuba umfanekiso ucacile kwaye akuyi kubakho ukuphazamiseka. Kwangaxeshanye, kubaluleke kakhulu ukulungisa ukuma kwebrendi kunye nesimbo. Ukuba uphawu lugxininise kwifashoni elula, ngoko uyilo lwethegi kufuneka lubonise le mpawu, ukuphepha ukuyila okuyinkimbinkimbi, ukwenzela ukuba ungaphikisani nesitayela sophawu.
(2) Ukudityaniswa kolwazi lwemveliso
Ulwazi olunje ngezinto eziphathekayo, ubungakanani kunye nemiyalelo yokuhlamba ziyimfuneko. Iithegi ze-T-shirt ze-Uniqlo, umzekelo, zibhala ngokucacileyo ukubunjwa kwelaphu, "njenge-cotton eyi-100%", kunye neetafile ezinobungakanani obucacileyo kunye neengcebiso zokuhlanjwa, ezifana "nomatshini onokuhlanjwa, ongaxutywanga". Olu lwazi lunokudlulisela ngokuchanekileyo iimpawu zemveliso kwaye luncede abathengi baqonde ngcono kwaye basebenzise imveliso. Ukongezelela, ukuba isambatho sinenkqubo ekhethekileyo okanye indawo yokuthengisa ekhethekileyo, njengonyango lwe-antibacterial, ukulungelelanisa okukhethekileyo, njl., Kufuneka kwakhona kugxininiswe kwithegi ukuze kuphuculwe isibheno semveliso.
(3) Isimbo soyilo loyilo
Ngokweempawu zophawu kunye nemveliso, isitayela soyilo lwethegi sikhulelwe. Ukuba luphawu lwempahla yabantwana, inokunqwenela ukusebenzisa imibala edlamkileyo nethandekayo kunye nemifanekiso yekhathuni ukuhlangabezana nezinto ezikhethwa ngabantwana; Ukuba umgangatho ophezuluiimpahla zabasetyhinii-brand, i-design elula kunye nenhle enezixhobo eziphezulu zinokuthi zifaneleke ngakumbi. Umzekelo, iithegi zamagama amakhulu ngoku eYurophu nase-United States zihlala zisebenzisa imigca elula kunye nezixhobo ezilula ukubonisa ngokupheleleyo isimbo soncwadi kunye nendalo yebhrendi, ukuze abathengi babe nemvakalelo enembileyo yesimbo sophawu ngokusebenzisa iithegi. .
2. Fumana umenzi ofanelekileyo
(1) Ukukhangela iqonga kwi-Intanethi
Ngoncedo lukaGoogle, i-Alibaba kunye namanye amaqonga, faka amagama angundoqo afana ne "ithegi yokunxiba ngokwezifiso", unokufumana inani elikhuluumenziulwazi. Kwiqonga le-Alibaba, unokujonga inqanaba levenkile, uvavanyo lwentengiselwano kunye neminye imixholo yomenzi, ukuze ujonge abavelisi abathembekileyo. Umzekelo, abanye abanikezeli begolide bakholisa ukukhuseleka ngakumbi ngokwemigangatho yemveliso kunye namanqanaba eenkonzo. Ngelo xesha, ukukhangela iwebhusayithi yomenzi kunye nokujonga iimeko zayo ezidlulileyo kuya kukunceda ukuba ube nokuqonda okunzulu kwamandla okuvelisa umenzi kunye nenqanaba loyilo, ukubeka isiseko sentsebenziswano elandelayo.
(2) uphando ngaphandle kwe-intanethi
Thatha inxaxheba kumboniso wezincedisi zempahla, njengeendawo zokubonisa izincedisi ze-China International Clothing Expo (CHIC), inokunxibelelana ngokuthe ngqo nabavelisi ubuso nobuso. Apha, unokujonga isampulu yethegi, uzive ngokwakho izinto kunye nenkqubo, kodwa kunye nomenzi weenkcukacha ezinzulu zokwenza unxibelelwano. Abaninzi abavelisi bethegi abaziwayo baya kubonisa iimveliso zamva nje kunye nobuchwepheshe kumboniso, ukubonelela ngokuphefumlelwa kokudala, ukukunceda ukuphuhlisa iingcamango, ukufumana izisombululo ezilungiselelwe ngakumbi ngokuhambelana neemfuno.
(3) Izindululo zoontanga
Yindlela elungileyo yokubuza intanga malunga nabavelisi bethegi abakumgangatho ophezulu abaye basebenzisane. Amava asebenzayo oontanga anexabiso eliphezulu lokubhekisela, banokubelana ngeenzuzo kunye nokungonakali kwenkqubo yentsebenziswano, kwaye bakuncede ukhethe ngokukhawuleza abavelisi abathembekileyo. Umzekelo, joyina iqela lotshintshiselwano lwempahla yempahla, buza abavelisi bethegi kwincomo yeqela, bahlala befumana iingcebiso zoontanga abaninzi, ukubonelela ngesiseko sokhetho lwakho.
3. Ukunxibelelana ngeenkcukacha zemveliso
(1) Ukukhetha izinto eziphathekayo
Izixhobo zethegi eziqhelekileyo ziyiphepha, iplastiki, isinyithi kunye nokunye. Ixabiso lemathiriyeli yephepha liphantsi ngokwentelekiso, linokukhetha iphepha eligqunyiweyo, iphepha le-kraft njalo njalo. Isiphumo soshicilelo lwephepha eligqunyiweyo lugqwesileyo, imibala eqaqambileyo; Iphepha le-Kraft lingokwemvelo kwaye lilula. Izinto zePlastiki ezifana ne-PVC, i-PET, i-waterproof, iimpawu ezizinzileyo, ezifanelekileyo kwiithegi zempahla yangaphandle. Izinto zetsimbi (ezifana ne-aluminium alloy) umgangatho ophezulu wokuthungwa, odla ngokusetyenziswa kwiimpawu zempahla eziphezulu. Iithegi zezinye iimveliso ezinje ngeHermes zenziwe ngentsimbi, ziqaqambisa ukubekeka kobunewunewu bophawu kunye nokuphucula umgangatho wemveliso.
(2) Ukumiselwa kwenkqubo
Inkqubo yoshicilelo ibandakanya ukuprintwa kwe-offset, ukuprintwa kwesikrini, isitampu esishushu, i-UV njalo njalo. Umbala wokushicilela we-offset ucebile kwaye uhlukeneyo, ulungele ukuprinta iipateni ezinzima; Ushicilelo lwekhusi lunoluvo oluluqilima lwe-dimensional emithathu, enokwenza ipateni ibe nenqanaba eliphezulu; Isitampu esishushu sinokuphucula umgangatho wethegi, ukuze ibe phezulu kakhulu; I-UV inokwenza ipateni yasekuhlaleni isiphumo esiqaqambileyo, siphucule impembelelo yokubona. Ukongeza, kukho ukubhola, ukuthunga, ukunyanzeliswa kunye nobunye ubuchwepheshe be-post-processing. Ngokomzekelo, ezinye iithegi ze-brand zisebenzisa inkqubo yokubhoboza intambo, engafanelekanga nje ukuxhoma kwimpahla, kodwa iphinda ikhulise ukuzonwabisa kwethegi kwaye yongeza i-charm ekhethekileyo kwimveliso.
(3) Ubungakanani kunye noyilo lokumila
Ngokutsho kwesitayela sempahla kunye nokupakishwa kufuneka kunqume ubungakanani bethegi. Ubungakanani obuqhelekileyo bu-5cm×3cm, 8cm×5cm, njl., kunjalo, ubungakanani obukhethekileyo bunokwenziwa ngokwezifiso. Ngokubhekiselele kwimilo, ngaphezu koxande oluqhelekileyo kunye nesikwere, lunokuthi luyilwe kwisangqa, unxantathu, umise njalo njalo. Ngokomzekelo, ithegi yempahla efashisayo yenzelwe ukuba ibe yimo yombane ekhethekileyo, ehambelana nesitayela se-brand, iphucula ngokufanelekileyo ukuqatshelwa kwe-brand kunye nokwenza ukuba umfanekiso we-brand uthandwa kakhulu.
(4) Ubungakanani kunye nothethathethwano ngexabiso
Abavelisingokubanzi zineemfuno zeodolo ezisezantsi zomthamo olungelelanisiweyo, oqhele ukuqala ukusuka kumakhulu aliqela ukuya kumawaka aliqela. Xa sithetha ngokubanzi, okukhona liphezulu inani lokwenziwa ngokwezifiso, kokukhona lisezantsi ixabiso leyunithi. Xa uxoxisana ngexabiso kunye nomenzi, qiniseka ukuba ucacisa iinkonzo ezibandakanyiweyo kwixabiso, njengemirhumo yokuyila, iimali zokwenza ipleyiti, imithwalo yempahla, njl. Kwangaxeshanye, unokucela abavelisi ukuba babonelele ngezixa ezahlukeneyo zoluhlu lwekowuteshini, ukwenzela ukuba ngokweemfuno zabo, khetha esona sisombululo sifikelelekayo, ukuphumeza eyona nzuzo inkulu yeendleko.
4. Ukuqinisekiswa kobungqina kunye nemveliso
(1) Inkqubo yokuqinisekisa
Umenzi uya kwenza iisampulu ngokwesicwangciso soyilo esigqitywe lunxibelelwano. Eli nyathelo libaluleke kakhulu, kufuneka uhlolisise ngononophelo umbala, izinto eziphathekayo, inkqubo, ubungakanani, njl njl. yesampuli ukuhlangabezana neemfuno. Umzekelo, ukuba kukho inxalenye yegolide yesitampu kuyilo lwethegi, kuyafuneka ukuba kujongwe ukuba eyona mpembelelo yesitampu iyahambelana na nokulindelweyo, kwaye nokuba umbala uthagethile na. Nje ukuba ingxaki ifunyenwe, kufuneka idityaniswe nomenzi kwaye iguqulwe ngexesha elifanelekileyo ukuqinisekisa ukuba isampuli ihlangabezana ngokupheleleyo nolindelo lwakho.
(2) Inqanaba lemveliso
Emva kokuqinisekisa ukuba isampuli ichanekile, umenzi uya kungena kwinkqubo yokuvelisa ubuninzi. Umjikelo wemveliso uqhelekile ukusuka kwiintsuku ezimbalwa ukuya kwiiveki ezimbalwa, kuxhomekeke kwinani lemiyalelo kunye nobunzima benkqubo. Ngeli xesha, unokugcina unxibelelwano olusondeleyo kunye nomenzi kwaye uhlale unolwazi ngenkqubela yemveliso. Emva kokuba umenzi egqibe imveliso, iya kupakishwa ngokuhambelana nendlela yokupakisha ekuvunyelwene ngayo kwaye ithunyelwe nge-logistics ukuqinisekisa ukuba unokufumana iithegi zeempahla ezilungiselelwe ngexesha.
Iithegi zempahla yesiko kufuneka ziqale kwiimfuno zoyilo, zifumane ngononophelo umenzi ofanelekileyo, unxibelelwano olucokisekileyo kunye neenkcukacha zemveliso, kwaye ulawule ngokungqongqo amakhonkco obungqina kunye nemveliso. Ngala manyathelo, uya kufumana ithegi esemgangathweni ehambelana nebhrendi yakho kunye nokuma kwemveliso, ukongeza umtsalane okhethekileyo kwiimveliso zakho zempahla kunye nokuma ngaphandle kukhuphiswano lwentengiso oluqatha.
Ixesha lokuposa: Apr-01-2025
