I-1. Ubume beBrand
Kuba ukufota sisiphumo esidityanisiweyo samava e-bioperced. Into yokuqala ekufuneka ubenayo ngumbono, onokuba ngumxholo oqinisekileyo, kodwa ukwenza ikhonkrithi kunye nekhonkrithi. Umzekelo, awuzange uchukumise uhlobo lweetapi zeetapile, kodwa ngenxa yokuba oogxa bakho baya kuyitya kwaye babone intengiso, iya kuba nefuthe elithile kuwe. Xa ufuna ukutya iitshipsi ze-potato, uya kucinga ngayo. Ke ngoko, indawo yokumaayisiyongcinga nje, kodwa ukuphunyezwa kombono.
2. Abasebenzisi bethagethi
Ngamafutshane, ngubani ozokuhlawula "ukuba" uphawu. Oku kufuna ukuba kufundwe iimpawu zabathengi, ezinje ngobantwana, abanjengo, abancinci, abanengqondo, abantamo, mhle, bemhle; Amadoda oshishino, iingubo zakhe ezinamachaphaza ayo kakhulu, alandelwa yi-Trench Coats, njl njl.
3. Hlaziya iimarike ezinokubakho
Kuba baninzi kakhulu abantu abaqhuba amashishini, ngakumbi kumzi-mveliso weempahla, akukho lula ukufumana ulwandle oluhlaza okwesibhakabhaka. Kucetyiswa ukufumana icandelo elincinci lentengiso, elilula. Ungazama ukuhlala imakethi encinci ngokukhawuleza, ukuze uphile kwaye uvelise ixabiso elithile. Ukongeza, uhlalutyo lwentengiso lubaluleke kakhulu. Unokwenza uhlalutyo lwedatha ngeenkampani zobungcali, kwaye ungaqala nabahlobo bakho, amaqabane, okanye abanye abafowunelwa bakujikelezile. Ingathi ikwanokwenziwa ngedatha ethile, njengokuhlalutya idatha ekhutshwe ngokuthatyathwa kweempawu zokhuphiswano. Ewe kunjalo, kufuneka sibe nobuchule, kungenjalo zonke uhlalutyo ziya kuhlala kuphela kwinqanaba lohlalutyo.
4. Yenza umahluko
Wonke umntu ugxininisa umahluko, kodwa enyanisweni, umahluko kukupakishwa kweBrand iphela. Ukupakishwa kophawu olupheleleyo akuchazi ibhokisi yokupakisha yemveliso kwimarike ngoku, kodwa imvakalelo iyonke yophawu. Ukuthelekisa, "ukupakisha" ayisiyo iseti yempahla, izihlangu, kodwa zibandakanya amagama nezenzo, ukubonakala, ulwazi, ubuntu, njalo njalo. Buyela kwi-Brand, kubandakanya imbonakalo ebonakalayo kunye nenkcubeko yokubona abasebenzisi, izinto ezinomdla zokunxibelelana nabasebenzisi, kwaye wenze abasebenzisi bafumane umxholo onomdla, njalo njalo.
5. Yenza uyilo lwengubo yenkqubo
Uphawu lwempahlaUyilo ngamava kunye nokucaciswa kolu phawu lwempahla, kungekuphela yimpembelelo yokubonakalayo, kodwa kukwayo sisiseko, isiseko, ithemba. Kubungakanani boyilo lwempahla yokunxiba, kufuneka siqwalasele izinto ezibonakalayo. I-Brand Colotication ihambelana ngakumbi nendawo yokubeka uphawu kwaye yamkelwe ngakumbi ngabathengi bethagethi.
Ke ngoko, ukuba ufuna ukwenza eyakhouphawu lwempahla, kufuneka uqaphele kwiinkalo ezininzi, ngakumbi isakhiwo somfanekiso wophawu kunye namava ophawu siya kuba sibaluleke kakhulu kuphando lwesiqalo, kwaye kufuneka sizenze amava ojoliso kubo. Ukuphawuleka okukhulu kunika ukwamkelwa, ukuhambisa intuthuzelo ngelixa abathengi abacelileyo. I-verand ikhuthaze abathengi kwinqanaba le-hayi nje i-blow. Njengomsunguli, kufuneka ufumane indlela yokudibanisa ibali lakho lencwadi kunye nebali labathengi abaziithagethi, ukudala uqhagamshelo lweemvakalelo olukhulisa umbutho wabantu abaselula.
Okokugqibela, eli nyathelo libalulekileyo kukuba kufuneka ufumane umthengisi wempahla onobuchule kakhulu. Nceda unxibelelane nathi, iminyaka eli-15 yamava kurhwebo lwangaphandleumzi-mveliso wempahla, ukukunika ezona ngcebiso zobuchule kunye neemveliso ezisemgangathweni, ukuze indlela yakho yokunxiba impahla yokunxiba ukuze ihambe kakuhle.
IXESHA LOKUQALA: Jun-25 ukuya kwi-2024
