Umthengisi wempahla yeSiyinghong othembekileyo nothembekileyo wempahla yabasetyhini unokukunceda wonge iindleko kwaye wandise ishishini lakho. I-China lilizwe elikhulu elineenzuzo ezininzi. Ubafumana njani ababoneleli? Nazi ezinye iingcebiso zokukhetha umthengisi ofanelekileyo kumenzi wempahla yabasetyhini.
Indlela yokufumana uMboneleli weMpahla yabasetyhini eTshayina | Ukukhetha abasetyhini abaLungileyo uMvelisi weMpahla | Siyinghong
1. Hlalutya imarike yempahla yabasetyhini
(1)Imarike iyacokiswa kwaye ukhuphiswano luyaqiniswa. Ishishini leengubo linomxokelelwane omde weshishini kwaye ligubungela uluhlu olubanzi lwabathengi abathengisayo. Ishishini lempahla yaseTshayina emva kweminyaka yophuhliso, imarike iphuhlise ngokunzulu, kwiindidi zeemveliso, imisebenzi, amabakala, imodeli yokuthengisa, abathengi abajoliswe kuyo, ukwahlulwa kwendawo yenkonzo kunye neminye imiba yokwahlulahlula okuqhubekayo. Ulwahlulo oluhle lwemalike lukhuthaze ukhuphiswano olwahlukileyo lwamaqela ahlukeneyo emveliso kunye neempawu, kwaye lwakhuthaza uphawu ngalunye ukuba lenze isimbo salo sicace ngakumbi kuyilo nakuphuhliso, ingqikelelo yegama kunye nesicwangciso sokuthengisa, iqaqambise intsingiselo yegama layo, kwaye izabalazele ukufumana. iinzuzo ezikhuphisanayo ezahluliweyo kumacandelo emarike anzulu. Ngophuhliso lwamashishini asakhasayo, ukuphuculwa kwemfundo kunye nophuhliso multi-inkcubeko, ukomelela kwezoqoqosho ulutsha rhoqo ukwanda, iikhonsepthi zokusetyenziswa kwabantu rhoqo ukutshintsha, kunye nokwazisa brand yomelele. Ngamaqela ahlukeneyo abathengi abaneemfuno ezahlukeneyo, ukuhlukana kweempawu zempahla kuya kuqhubeka nokunyuka, kwaye umphumo we-brand uya kubonakala ngakumbi.
(2) Iindlela ezahlukeneyo zokhuphiswano Ngokunyuka kwenani lamashishini eengubo kunye nokuphuculwa okuqhubekayo kwamanqanaba emfuno yabathengi, kukude ngokwaneleyo ukukhuphisana kwishishini lempahla kuphela ngokhuphiswano lwamaxabiso, kwaye ukhuphiswano olungenaxabiso luye lwatsala ingqalelo ngakumbi nangakumbi. ukusuka kumashishini akukhuphiswano lwemarike. Ukususela kukhuphiswano lwemveliso, uyilo kunye ne-brand ukuya kukhuphiswano lwenkonzo kunye nomfanekiso, iindlela zokukhuphisana kwishishini lempahla ziya zihluka. Emva kwayo yonke loo nto, abathengi abaselulo uluntu olulambileyo, banemfuno ephezulu nephezulu yeenkonzo zoshishino ekuthengeni imisebenzi, kwaye imvakalelo yabo yokuzazisa kunye nokuba yeyoshishino iya isomelela kwaye yomelela. Ngoko ke, ukuthengiswa kwemifanekiso, ukuthengiswa kwenkonzo, ukuthengiswa kwezinto ezintsha kunye nokuthengisa ulawulo kufuneka kube yindlela ephambili yokhuphiswano lweemarike kwishishini lempahla kwixesha elizayo.
(3) Kufuneka wazi ukuba ngubani na oyinkokeliiimpahla zabasetyhini Iimarike zeenkonzo, yintoni intsingiselo yophuhliso lwemarike ngoku, kwaye yintoni indawo yokubeka ababoneleli abakhulu, ukuze ube nokuqonda ngokubanzi izinto ezinokukhethwa.Ungathelekisa ubungakanani, i-MOQ, ixabiso, ixesha lokuhambisa kunye nexesha lokuthutha iifektri ezininzi zempahla yabasetyhini ukuseka itafile yedatha yababoneleli bempahla yabasetyhini. Le theyibhile yedatha iya konga ixesha elininzi kunye namandla. Ngenxa yolwazi lwe-opaque, kufuneka ukwazi amandla abathengisi bempahla kwiinkalo ezahlukeneyo. Ukuba ngcono ekukhetheni ukuba yeyiphi ekulungeleyo kunokongela ixesha elininzi.
2.Khetha abathengisi bempahla yabasetyhini abaqeqeshiweyo ngokwemiqathango ethile
Chonga iinkalo eziphambili okanye izinto omele ugxininise kuzo kwaye uqinisekise, uhlalutye ulwazi, kwaye ususe ababoneleli ngokucacileyo ukuba abafanelekanga ukusebenzisana ngakumbi, ngoko unokufumana uluhlu lwababoneleli bempahla yabasetyhini abafanelekileyo. Nazi ezinye izinto ofanele uziqwalasele:
(1)Umgangatho kunye nolawulo lwenkqubo
Ukulawulwa komgangatho wempahla yabasetyhini yinto ephambili ekufuneka uyiqwalasele. Ukuqinisekisa ukuba umthengisi wakho unovavanyo oluluqilima kunye neprothokholi yokuqinisekisa, jonga umkhondo wephepha opheleleyo kunye neebhakhowudi ezinokulandeleka okanye iinombolo zeserial ukunqanda imathiriyeli yomgunyathi okanye engekho mgangathweni. Ngokomgangatho wemveliso, yazi ukuba inkampani iphumelele isatifikethi esifanelekileyo okanye idibana nemimiselo ethile. Unokubuza malunga novavanyo lokuthunyelwa kwangaphambili kunye nengxelo yomgangatho. Ulawulo lwenkqubo kunye nolawulo nazo zibaluleke kakhulu. Umgangatho kunye nokusebenza kakuhle kweemveliso azikho nje kwizixhobo kunye noomatshini abasetyenziswa ngabavelisi, kodwa baqhuba yonke inkqubo ngokulawula nokulawula, okubandakanya ubuchwepheshe, iinkqubo kunye neminye imiba.Siyinghong yi-ISO14001: 1996, ISO9001: 2000, isiqinisekiso se-BSCI sababoneleli, ngomgangatho ongqongqo kunye nolawulo lwenkqubo, ukuqinisekisa ukuba inyathelo ngalinye ligqityiwe ngokuhambelana neemfuno zabathengi.
(2)UmenziAmava Ngokuqhelekileyo, eyokuqala kukuqonda ixesha lokusebenza kwishishini lempahla yabasetyhini, ukuqokelela ulwazi oluluncedo kwishishini lempahla yabasetyhini, abona baboneleli abachwephesha kunye nabanobuchule ngabo baliqela, kubathengisi bempahla yabasetyhini ababalaseleyo ukukhetha. Ababoneleli abanamava kwishishini baye bafumana amahla ndinyuka amaninzi, kwanele ukwenza eyona nkxaso inamandla, ishishini lakho.Siyinghong yiminyaka eyi-15 yamava kumava abasetyhini kunye nemveliso ephezulu kunye nekhono elinamandla.
(3)Ubuncinci boMyinge woMyalelo (MOQ) Njengoko sonke sisazi, ubungakanani obuncinci bomyalelo kufuneka bucace, kwaye le MOQ ikwagweba amandla omthengisi wempahla yabasetyhini. Kuninzi lwabavelisi baseTshayina bacacile kubungakanani obuncinci bomyalelo, ubungakanani obuncinci bomyalelo nawo abathengi bangene kumgubasi weshishini lempahla akufuneki kubathengi kunye noluhlu lwempahla, ukunciphisa uxinzelelo lwengeniso eyinkunzi kwaye wonge ixesha lakho, ukuphuhlisa ngakumbi kunye nokutsha. . Ukuba uphuhlisa iprototype, ababoneleli nge-MOQ esezantsi bakwangamaqabane angcono.
(4)Ixesha lokuzisaIngaba imveliso ihanjiswa ngexesha lixhomekeke kwizinto ezininzi, ezifana nenani lamanqaku okuhlamba, ubungakanani kunye nobunzima benkqubo, izinto eziphathekayo, njl. Ukongezelela, iibhetshi ezisele emva kwemveliso yokuqala kufuneka zisebenze ngakumbi.
(5)Inkonzo eyenzelwe Inkonzo yabathengi yeyona ndlela yokuvavanya amandla omzi-mveliso. Ukuba awunawo amava okukhangela ngokuzimeleyo kubaboneleli baseTshayina, ke inkonzo yabathengi basefektri yinxalenye ebalulekileyo. Inkonzo yabathengi ibandakanya inkonzo yokuthengisa kwangaphambili, inkonzo yokuthengisa kunye nenkonzo emva kokuthengisa. Ngamaxesha ahlukeneyo, unokujonga isimo sengqondo, ukuzibandakanya, kunye nesantya sokuphendula sabasebenzi, ukuze uchonge ishishini elihlangabezana neemfuno zakho. Kufuneka uthintele ulwazi olungaphelelanga nolungacacanga, iqela lethu lokuthengisa elichwepheshile liza kuphelisa iimpazamo zoguqulo kunye nentelekelelo engalunganga, ngenkonzo enye ukuya kuwe, ngokukodwa ukuhlangabezana neemfuno zabathengi.
Ixesha lokuposa: Aug-22-2023
