1. isikali somenziOkokuqala, ndicinga ukuba ubungakanani bomenzi abunakugwetywa ngobukhulu beumenziIifektri ezinkulu zigqibelele kuzo zonke iinkalo zenkqubo yolawulo, kwaye ziya kwenza ngcono kuzo zonke iinkalo zolawulo lomgangatho kuneefektri ezincinci. Nangona kunjalo, ingxaki yeefektri ezinkulu kukuba abantu baxakeke kakhulu, iindleko zolawulo ziphezulu kakhulu, kwaye kunzima ukuziqhelanisa nomgca wemveliso oguquguqukayo weentlobo ngeentlobo ezikhoyo ngoku kunye neqela elincinci. Ixabiso likwaphezulu kakhulu. Le yimbangela yokuba iinkampani ezininzi ziqale ukwakha iifektri ezincinci. Xa kufikwa kubungakanani beefektri zempahla ngoku, azinakuthelekiswa nexesha elidlulileyo.
Kwiminyaka yoo-1990, iifektri zazinamashumi amawaka abasebenzi, kwaye ngoku akulula ukufumana amakhulu eefektri zempahla. Ngoku ubukhulu obuqhelekileyo beefektri ezininzi zempahla ngabantu abalishumi elinesibini. Kwaye bambalwa abasebenzi abanezakhono kwiifektri zempahla. Okokuqala, ngenxa yeempazamo zabasebenzi, abo baseleyo ngabasebenzi abadala. Kodwa abasebenzi abadala baqinile ekucingeni kwabo. Abafane bacinge ixesha elide kwaye abafuni ukufunda ubuchwepheshe obutsha. Uninzi lwabasebenzi bangoku bazalwa kwiminyaka yoo-60 noo-70. Akukho mpahla zininzi emva kweminyaka engama-80, nangaphantsi emva kweminyaka engama-90, kwaye ngokusisiseko akukho mpahla emva kweminyaka engama-00.
Ngoku izinga lokuzenzekelayoiifektri zempahlaiyanda ngokunyuka, kwaye imfuno yabasebenzi iyancipha. Kwangaxeshanye, ii-odolo ezinkulu ziya zincipha, iifektri ezinkulu azizivumelani neemfuno ze-odolo zangoku, iifektri ezincinci kulula ukuzitshintsha iintlobo, njengoko isitsho, "iinqanawa ezincinci zilungile ukuziguqula." Ngaphezu koko, xa kuthelekiswa neefektri ezinkulu, iindleko zolawulo lweefektri ezincinci nazo zinokulawulwa kakuhle, ngoko ke ubungakanani befektri buyancipha ngoku.
Kwimveliso yeempahla ngokuzenzekelayo, iisuti neehempe kuphela ezinokwenziwa okwangoku. Nangona iisuti zineenkqubo ezininzi ekufuneka zenziwe ngesandla, kunzima ukwenza imfashini ngokuzenzekelayo.
Ingakumbi kwiimpahla ezenziwe ngokwezifiso eziphezulu, inqanaba lokuzenzekela liphantsi nangakumbi. Enyanisweni, kwinkqubo yempahla yangoku, iindidi eziphezulu zifuna ukubandakanyeka ngesandla, kwaye izinto ezizenzekelayo kunzima ukuzitshintsha ngokupheleleyo zonke iinkqubo. Ke ngoko, ukufumana umenzi kufuneka: ngokobungakanani beodolo yakho, ufumane ubungakanani obuhambelanayo bomenzi. Ukuba umthamo weodolo umncinci, kodwa ukufumana umenzi omkhulu, nokuba umenzi uyavuma, akayi kuyinika ingqalelo enkulu le odolo. Nangona kunjalo, ukuba iodolo inkulu kakhulu, kodwa ufumane umenzi omncinci, ukuhanjiswa kokugqibela nako kuyingxaki enkulu. Kwangaxeshanye, asicingi ukuba iinkqubo ezininzi ziyimisebenzi ezenzekelayo, ngoko thetha nomenzi. Enyanisweni, malunga nobuchwepheshe bangoku, inqanaba lokuzenzekela kwempahla aliphezulu kakhulu, kwaye iindleko zomsebenzi zisephezulu kakhulu.
2. Ukubekwa kwamaqela abathengi
Ukufumana umenzi, kungcono ubuze injongo yakho yokukhonza izinto ezifunekayo. Ukuba umenzi unceda kakhulu ii-OEM zeemveliso ezinkulu, ngoko usenokungabi namdla kwii-odolo zevenkile ezikwi-intanethi. Nokuba uyayamkela i-odolo yenethiwekhi, kodwa ukuba umsebenzi wenziwa ngokuhambelana nenkqubo ye-brand, ivenkile ekwi-intanethi isenokungayamkeli indleko.
Ngoku iifektri zorhwebo lwangaphandle ziyaziqonda iimfuno ze-B2B. Umzekelo, umenzi wethu unika abathengi be-B2B, ngokusisiseko ufuna abathengi ukuba bathathe iisampulu ukuze beze, ezinye izinto ezinje ngokuthenga izinto zomphezulu, ukusika, ukuthunga, emva kwephakheji yonke esiyenzayo, ukongeza ekuncedeni abathengi egameni lokuhanjiswa. Kwaye senza nomsebenzi wokubuyisela nokutshintshiselana neminye imisebenzi emva kokuthengisa. Ngoko ke abathengi bethu kufuneka bathengise kakuhle.
Ukuze kuncedwe abathengi ukuba bahambise iimpahla egameni labathengi, iifektri eziqhelekileyo aziyi kubeka abasebenzi abanjalo, kodwa ukuba usebenzisana neevenkile ezikwi-intanethi, kungcono ukusebenza ngale ndlela. Kaloku, ii-odolo zevenkile ezikwi-intanethi ziyimfuneko eyi-100% emva kokuthengisa, ngaphambili, olu hlobo lokuthengisa emva kokuthengisa luphawu olunenkampani ekhethekileyo ekufuneka ilwenze. Ngokuphathelele umenzi ukuze ancede iindleko zokuhambisa kufuneka zifakwe kwixabiso labasebenzi, kodwa esi sibonelelo kufuneka sibe nexabiso eliphantsi kunelomqeshwa womthengi. Umenzi wethu wenze umsebenzi okhethekileyo ngenxa yale njongo.
Ngokubanzi, abathengisi beempahla abafuna umenzi kufuneka benze into elungileyo. Okokuqala buza izinto eziphambili zenkonzo yokubambisana yomenzi, uqonde ukuba zeziphi iindidi abazenzayo, kwaye uqonde umgangatho kunye nesitayile esiphambili seempahla eziveliswa ngumenzi, kwaye ufumaneabasebenzisanayoumenziehambelana neyakho.
3. Ukuthembeka komphathi wakho
Ukunyaniseka komphathi kukwayindlela ebalulekileyo yokulinganisaumgangatho womenziAbathengisi beempahla abafuna umenzi kufuneka baqale bahlole ukuthembeka komphathi, bafuna ukwazi ukuthembeka komphathi, ungaya ngqo kuGoogle ukuze ubone ukuba umphathi okanye inkampani inerekhodi ezimbi na. Okwangoku, olu hlobo lolwazi lucacile. Kufuneka nje ufake igama lomphathi okanye igama lenkampani kunye "nobuxoki", "intloko efileyo" kunye namanye amagama phantsi kokukhangela, ukuba umphathi okanye inkampani inamava amabi afanelekileyo, ngokusisiseko unokufumana ulwazi olufanelekileyo. Ukuba umphathi unerekhodi yokuba livila, akufuneki asebenzisane ukuze aphephe kangangoko kunokwenzeka, kungenjalo unokuba neengxaki ezahlukeneyo. Enyanisweni, ukuba umphathi unengxaki ngokuthembeka, umenzi akayi kwenza oko ixesha elide.
Ixesha lokuthumela: Okthobha-23-2023
