Kuqala, yenzaimpahla yakhoI-Brand Ungayenza le nto:
1.Ukuba konke, kufuneka uthathe isigqibo sokuba ufuna ukwenza indawo yakho yokunxiba (impahla yabasetyhini okanye impahla entle kufuneka ihambele isitayile esicacileyo, ukuba i-bibble icacile. Ngaba isuti ye-orthodoki, i-jeanves ezisixhenxe ebantwini ziijekethi, izilwanyana ezisithoba kubantu bayo ziibhulukhwe kwibhulukhwe.
2seCondly, ndifuna ukwazi ukuba umxholo uyawuqonda njani umxholo "weBrand". Ekuqondeni kwam, ukuthetha kakuhle, kukho iqela lezixhobo zokusebenza ngobuchule, umfanekiso odibeneyo, isitayile semveliso esicacileyo kunye nokuma, kunye neevenkile ezimbini okanye ngaphezulu (okanye ngaphezulu kweqonga le-e-commerce). Ukuba uvula nje ivenkile, nangona kukho umqondiso, unokubizwa kuphela kwivenkile yempahla, hayi uphawu.
3. Cwangcisa isicwangciso esomeleleyo nesicacileyo seshishini. Isicwangciso sakho seshishini kufuneka simise indlela ocinga ngayo ukulawula uphawu lwakho lwempahla. Bhala njengenyani kangangoko kunokwenzeka. Khumbula, kungcono ukujongela phantsi inzuzo yakho kwaye umangaliswe kukungakhathazeki ubuchule bakho kwaye udanile. Ngokukodwa, ezi ndawo zilandelayo kufuneka ziqwalaselwe: ISISHWANKATHELO ESIPHAKATHI. Isishwankathelo esiphengulu sobabini inkcazo yeNkcazo yemishini yeNkampani kunye nezicwangciso zexesha elizayo, kunye nendlela yokutsala abatyali mali. Oku kuyimfuneko kuwo onke amashishini, kodwa ngakumbi kumzi-mveliso wengubo, ohlala ufuna utyalomali ngaphandle. Inkcazo yenkampani. Inkcazo yenkampani ivumela abantu bayazi ukuba yintoni uphawu lwakho lwempahla, yintoni eyahlula-hlula kubantu abakhuphisana nabo, kwaye yeyiphi intengiso ofuna ukuba kuyo.
Ukusebenza ngokusemthethweni, kubhalisiwe inkampani, yenzelwe ilogo ye-brand, kwaye ibhalise uphawu lwentengiso.
4. Veza iimveliso zakho.
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. Izibonelelo: Ukuguquguquka kwaye kubekho, ukuzenzela amandla. Izinto ezingalunganga: Ulawulo luyingxaki ngakumbi kwaye utyalomali lukhulu
(3), icandelo labo lokuvelisa, lonke uhlobo lophawu. Le ndlela yamkelwe zizithuthi ezininzi ezinkulu
2. Amava okudala umsebenzi weBrab:
1 Kuya kufuneka ube negama lophawu kuqala
Bhalisa, okanye uthenge enye. Okwangoku, kuyingxaki ngakumbi ukubhalisa uphawu, kuba zininzi iimpawu ezibhalisiweyo ezibhalisiweyo kwaye zisaphononongwa, kwaye azinakuba njalo. Ukuba uya kuthenga uphawu lwentengiso, igama alinakuhlangabezana neemfuno zakho kunye nomdla. Kodwa nokuba yeyiphi indlela, kuya kufuneka ube negama lophawu.
2.Umelwe ukuba uqaphele ukuba loluphi uhlobo lwempahla yakho kunye nokuzimisela kufanelekile, ukunxiba kwamadoda?Impahla yabasetyhini? Iimpahla zabantwana? Igumbi lasekhaya? Ukuqhelaniswa nobudala ngaphakathi kwengubo yabasetyhini? Leliphi ixabiso? Kuphela ngokwenza oku kucace ukuba le nto unokuyakha iqela elisekwe koku, kunye negama lentengiso ngasentla linento yokwenza nodidi lweempahla.
3.Udinga ukufumanisa ukuba yeyiphi indlela yokusebenza ozayo, oko kukuthi, ngawaphi amajelo onqwenela ukuthengisa iimpahla. Uye wathi ukwenza uphawu lokunxiba, ndalawula indlebe, i-Ali ihenda, kuba i-wholelelele kukuthengisa iimpahla, azinakubizwa ngokuba luluhlu. Ngaba uthatha iarhente yendabuko, inkqubo ye-franchise, okanye yonke isebenza, okanye inkqubo yeqabane elithandwayo (efana nenkqubo yangaphambili yokudibanisa), okanye yenza iqonga le-e-Contraction. Khumbula, musa ukuvumela iingcali zikrokre, zibonakale kwaye ziyinto enokubakho kunye ne-Cons kwimodeli nganye yejelo, kwaye unokukhetha kuphela eyona isebenza kakuhle kwizixhobo zakho ezikhoyo. Ukuba unomdla, ndingaxoxa ngezinto ezilungileyo nezingalunganga zemodeli nganye yomsebenzi.
4. Yakha iqela loyilo elilungileyo. Ngemveliso elungileyo, uphawu lwakho luyi-70% iphumelele. Iimveliso ezilungileyo ezibizwa ngokuba zihambelana neendlela ezidumileyo, zinezimo zazo ezibonakalayo kunye neempawu, umgangatho olungileyo kunye nokukhuphisana kakhulu. Sukumamela umthengisi okanye umcebisi onobuqhetseba onokuxelela ukuba baya kufumana indlela yokuthengisa nayiphi na imveliso. Kodwa khumbula, yimakethi, umthengi, umthengi, hayi umthengisi okanye umcebisi okwenza isigqibo malunga nemveliso yakho. Ndiyimvelaphi yentengiso yempahla, imveliso inamava angalibalekiyo, akukho mveliso ilungileyo, ulwimi lwakho lungazange luthengise, nokuba unethamsanqa ukuya kwi-waves yokuqala yabathengi, awunakuhlala. Njengoko benditshilo ngaphambili, ukuba imveliso igqibelele, uphawu lwakho luya kuphumelela, kwelinye icala, ekuqaleni, kuya kufuneka ubeke i-70% yemveliso ukuqinisekisa ukhuphiswano lwemveliso.
4.Yinkqonkqo iQela lokuSebenza leNtengiso ngokwemodeli yomjelo kunye nemveliso yemveliso.
5.Ukunxibelelana kunye nesebe kufuneka zibe nesicwangciso kunye nokucwangcisa ezifanelekileyo kwizibonelelo zakho ezikhoyo ngaphambi kokuqala, kunye nokuqulunqa icebo lohlahlo-lwabiwo mali.
6.Ukutyalo utyalomali oluqhubekayo kunye nokugcina ukusebenza kwemali, ungacingi ngokwenza imali ngokukhawuleza, uphawu linyathelo ngenyathelo lokuphuma.
7.Ukusebenza kwenqanaba elifanelekileyo nelinenzuzo efanelekileyo. Musa ukulindela ukuba uxhomekeke kwimali yomthengi ukuze usebenze uphawu. Ngapha koko, umthengi ukhangele iindlela zokusebenzisa izixhobo zenkampani yeBrand ukuvula ivenkile kunye nokunciphisa umngcipheko.
8.Uzekelwa, kuthetha imali, ubungcali kunye nomonde. Ukwenza uphawu lokunxiba yinjongo enkulu, inkqubo eneenkcukacha zomsebenzi, amagama ambalwa akanakucaciswa, angacwangcisi, kodwa ngobulumko kunye nesikizi.
UMVUZO WE-Sichongineminyaka eli-15 yamava kwimpahla yokunxiba, ukubonelela ngempahla kumashumi amawaka abathengi, inkxaso yabathengi abakhulayo, ndiyakholelwa ukuba singakunika okuhleAmava oshishino, Ukuchuma kunye nenkqubela phambili!
IXESHA LOKUQALA: I-DEC-19 ukuya kwi-2023
