I-OEM, igama elipheleleyo le-Original Equipment Manufacturer, libhekisela kumenzi ngokweemfuno kunye nogunyaziso lomenzi wokuqala, ngokwemiqathango ethile. Yonke imizobo yoyilo ihambelana ngokupheleleyo noyilo lwabavelisi abaphezulu ukwenza kunye nokusebenza, ukuthetha ngokungafihlisiyo, i-Foundry. Okwangoku, bonke abathengisi abaphambili bezixhobo ze-brand babavelisi be-OEM, oko kukuthi, imveliso ayiveliswanga ngumvelisi wokuqala, kodwa iveliswa ngentsebenziswano neplanti yokucoca, kwaye imveliso incamathele kwimveliso yayo yohlobo, ngokunxulumene ne ixabiso brand ukuthengisa imveliso.
Imowudi yentsebenziswano ye-ODM yile: umthengi uphathisa umenzi ukuba abonelele ngazo zonke iinkonzo ukusuka kuphando kunye nophuhliso, uyilo ukuya kwimveliso kunye nokugcinwa kwasemva.
Iimveliso ze-OEMngenene ziveliswa ngamashishini okuqhuba ngaphandle kweqela lebhrendi ngokweemfuno zeqela lebhrendi kwaye zipapashwe phantsi kophawu kunye negama leqela lebhrendi. Uyilo kunye namanye amalungelo epropathi yobugcisa ngawophawu.
Iimveliso ze-ODM, ukongeza kuphawu lwangaphandle kunye negama lizelophawu, amalungelo epropathi yoyilo ngawomenzi ogunyazisiweyo.
I-ODM (uMvelisi woYilo lweNdawo) luyilo lwemveliso kunye nemisebenzi yophuhliso, ngesantya esisebenzayo sophuhliso lwemveliso kunye nokhuphiswano lwemveliso, ukuhlangabezana neemfuno zabathengi. Ikhono lobugcisa lanele ukuphucula ubuchule bokuyila kwixesha elizayo, kwaye emva koko unokuqalisa ukuthatha amatyala kunye nokujongana nemicimbi ehambelanayo yoyilo kunye nophuhliso.
Owona mahluko ucacileyo phakathi kwe-OEM kunye ne-ODM kukuba i-OEM yimveliso yoqobo eyenziweyo, ngelixa i-ODM yoqobo yoyilo oluyalelweyo. Omnye ugunyaziswe ukwenziwa kwemveliso, omnye ugunyazisiwe uyilo, owona mahluko mkhulu phakathi kwezi zimbini. Indlela eqhelekileyo yokuyithetha yile:
ODM: Uyilo lwe-B, imveliso ye-B, i-brand, i-A sales == eyaziwa ngokuba yi "sticker", yimveliso yefektri, i-brand yabanye.
OEM: Uyilo, imveliso ye-B, i-brand, i-A sales == i-OEM, i-OEM, iteknoloji yabanye abantu kunye ne-brand, i-factory ivelisa kuphela.
Umzekelo, uphawu lunokuthi luchaze iinkcukacha zemaski yobuso olufuna ukuyizisa emarikeni. Baya kucacisa iimfuno zembonakalo yemveliso, njengelaphu lefilimu, izinto zokupakisha imbonakalo, kunye nezithako ofuna ukuzongeza. Bakwachaza ngokuqhelekileyo iinkcukacha eziphambili zangaphakathi zemveliso. Nangona kunjalo, abayili ipateni kwaye abacacisi izinto ezifunekayo, kuba ezi zingumsebenzi we-ODM.
Kwilizwe lezoshishino, i-OEM kunye ne-ODM ziqhelekileyo. Ngenxa yeendleko zokuvelisa, ukukhululeka kwezothutho, ukugcinwa kwexesha lophuhliso kunye nezinye izinto eziqwalaselwayo, iinkampani ze-brand eyaziwayo ngokubanzi zikulungele ukufumana abanye abavelisi be-OEM okanye i-ODM. Xa ukhangela ezinye iinkampani kwi-OEM okanye i-ODM, iinkampani ze-brand ezaziwayo-kakuhle kufuneka zithwale uxanduva oluninzi. Emva kwakho konke, isithsaba semveliso yimpawu zayo, ukuba umgangatho wemveliso awulungile, ubuncinane kuya kubakho abathengi beza emnyango bekhalaza, kunzima ukuya enkundleni. Ke ngoko, amashishini ebhrendi ngokuqinisekileyo aya kwenza ulawulo olungqongqo lwekhwalithi ngexesha lokusetyenzwa kwekhomishini. Kodwa emva kokuphela kwe-Foundry, umgangatho awunakuqinisekiswa. Ke ngoko, xa abanye abarhwebi bekuxelela ukuba umenzi wemveliso yi-OEM okanye imveliso ye-ODM yophawu olukhulu, ungaze ukholelwe ukuba umgangatho wayo ulingana nohlobo. Ekuphela kwento onokuyithemba kukukwazi ukuvelisa umenzi.
Umahluko ophambili phakathiOEM kunye ODMIngaba yi:
Eyangaphambili isiphakamiso soyilo lwemveliso ecetywayo yinqununu, kungakhathaliseki ukuba ngubani ogqibe ukuyila ngokubanzi, kwaye inqununu ayiyi kubonelela ngeemveliso isebenzisa uyilo kubantu besithathu; Okokugqibela, ukusuka kuyilo ukuya kwimveliso, kugqitywe ngumenzi ngokwawo, kwaye uphawu luthengwa emva kokuba imveliso yenziwe.
Ukuba umenzi angavelisa imveliso efanayo kumntu wesithathu kuxhomekeke ekubeni umntu onikwe iphepha-mvume uyaluthenga na uyilo.
Iimveliso ze-OEM zenzelwe abavelisi bohlobo, kwaye bangasebenzisa igama lebrendi kuphela emva kwemveliso, kwaye ayinakuze iveliswe ngegama lomvelisi.
I-ODM ixhomekeke ekubeni ngaba uphawu luthengile ilungelo lokushicilela lemveliso. Ukuba akunjalo, umenzi unelungelo lokuququzelela imveliso ngokwayo, ngaphandle nje kokuba kungabikho ukuchongwa koyilo lwenkampani yeshishini. Ukuyibeka ngokuthe ngqo, umahluko phakathi kwe-OEM kunye ne-ODM kukuba undoqo wemveliso kukuba ngubani onandipha amalungelo epropathi enomgangatho ophezulu wokuqonda, ukuba lowo uphathisiweyo uyawonwabela amalungelo epropathi yemveliso, yi-OEM, eyaziwa ngokuba yi "foundry" ; Ukuba luyilo olupheleleyo olwenziwe ngumvelisi, yi-ODM, eyaziwa ngokuba yi-"labeling".
Ukuba awuyazi ukuba ufanelekile kwi-ODM okanye i-OEM, unokufumana iziko lophando elithatha ingqalelo zombini. Amaziko ophando lobuchwephesha aya kuba nobuchwephesha kwaye achaneke ngaphezu kweefektri ze-OEM, hayi kuphela elungelelaniswe ngakumbi kwiimfuno zabathengi abahlukeneyo, kodwa kunye noqinisekiso lomgangatho ongaphezulu kubonelelo lwemathiriyeli ekrwada kunye nokuqinisekiswa okunxulumeneyo kunemizi-mveliso ye-OEM eqhelekileyo.
Siyinghonguneminyaka eyi-15 yamava kwimpahla, sinokucebisa izitayela ezithandwayo okanye ezishushu kuwe kunyaka ozayo. Unokukhetha ukusebenzisana nathi ukwenza imakethi yeendlela zohlobo lwakho kwaye ukhule kunye.
Ixesha lokuposa: Dec-18-2023
