I-OEM, igama elipheleleyo loMvelisi weZixhobo zoQoqosho, libhekisa kumvelisi ngokweemfuno kunye nemvume yomvelisi wokuqala, ngokwemiqathango ethile. Yonke imizobo yoyilo ihambelana ngokupheleleyo noyilo lwabavelisi abaphezulu ukuze bavelise kwaye bacwangcise, ngokuthetha inyani, yi-foundry. Okwangoku, bonke abathengisi bezixhobo ze-brand ezinkulu banabavelisi be-OEM, oko kukuthi, imveliso ayiveliswanga ngumvelisi wokuqala we-brand, kodwa iveliswa ngokubambisana nomzi-mveliso wokucubungula, kwaye imveliso incamathiselwe kuphawu lwemveliso yayo, xa kuthelekiswa nexabiso lophawu lokuthengisa imveliso.
Indlela yokusebenzisana ye-ODM yile: umthengi uphathisa umenzi ukuba anike zonke iinkonzo ukususela kuphando nophuhliso, uyilo ukuya kwimveliso kunye nokulungiswa emva kokulungiswa.
Iimveliso ze-OEMeneneni ziveliswa ngamashishini acubungulayo ngaphandle kweqela lophawu ngokweemfuno zeqela lophawu kwaye zipapashwe phantsi kophawu lwentengiso kunye negama leqela lophawu. Uyilo kunye namanye amalungelo obunini bepropathi bobuchwephesha ngawalo uphawu.
Iimveliso ze-ODM, ukongeza kuphawu lwentengiso lwangaphandle kunye negama lazo, amalungelo epropati yoyilo ngawabenzi abagunyazisiweyo.
I-ODM (uMvelisi woYilo lwasekuqaleni) yimisebenzi yoyilo lwemveliso nophuhliso, ngokusebenzisa isantya sophuhliso lwemveliso esisebenzayo kunye nokusebenza kakuhle kokuvelisa okukhuphisanayo, ukuhlangabezana neemfuno zabathengi. Amandla obuchwephesha anele ukuphucula amandla oyilo kwixesha elizayo, aze emva koko aqalise ukuthatha amatyala aze ajongane nemicimbi enxulumene noyilo nophuhliso.
Umahluko ocacileyo phakathi kwe-OEM kunye ne-ODM kukuba i-OEM yimveliso yokuqala egunyazisiweyo, ngelixa uyilo lokuqala lwe-ODM olugunyazisiweyo. Enye yimveliso egunyazisiweyo, enye yimveliso egunyazisiweyo, umahluko omkhulu phakathi kwezi zimbini. Indlela eqhelekileyo yokutsho yile:
I-ODM: Uyilo lwe-B, imveliso ye-B, uphawu lwe-A, ukuthengisa kwe-A == eyaziwa ngokuba yi-"sticker", yimveliso yefektri, uphawu lwabanye.
I-OEM: Uyilo, imveliso ye-B, uphawu lwe-A, ukuthengisa kwe-A == i-OEM, i-OEM, itekhnoloji yabanye abantu kunye nophawu, umzi-mveliso uvelisa kuphela.
Umzekelo, uphawu lunokuchaza iinkcukacha zemaski yobuso olufuna ukuyizisa emarikeni. Luza kuchaza iimfuno zembonakalo yemveliso, njengelaphu lefilimu, izinto zokupakisha ezibonakalayo, kunye nezithako ofuna ukuzongeza. Zikwachaza iinkcukacha eziphambili zangaphakathi zemveliso. Nangona kunjalo, abayili ipateni kwaye abazichazi izinto ezifunekayo, kuba ezi ngumsebenzi we-ODM.
Kwihlabathi lemizi-mveliso, i-OEM kunye ne-ODM zixhaphakile. Ngenxa yeendleko zokuvelisa, ukulula kwezothutho, ukonga ixesha lophuhliso kunye nezinye izinto eziqwalaselwayo, iinkampani zeempawu ezaziwayo ngokubanzi zikulungele ukufumana abanye abavelisi i-OEM okanye i-ODM. Xa zikhangela ezinye iinkampani kwi-OEM okanye kwi-ODM, iinkampani zeempawu ezaziwayo nazo kufuneka zithwale uxanduva oluninzi. Emva kwayo yonke loo nto, isithsaba semveliso luphawu lwayo, ukuba umgangatho wemveliso awulungile, ubuncinci kuya kubakho abathengi abaza kukhalaza, uninzi lunokuya enkundleni. Ke ngoko, amashishini eempawu ngokuqinisekileyo aya kulawula umgangatho ngokungqongqo ngexesha lokucubungula ikhomishini. Kodwa emva kokuphela kwesiseko, umgangatho awunakuqinisekiswa. Ke ngoko, xa abanye abathengisi bekuxelela ukuba umenzi wemveliso yimveliso ye-OEM okanye ye-ODM yophawu olukhulu, ungaze ukholelwe ukuba umgangatho wayo ulingana nophawu. Into kuphela onokuyithemba kukukwazi komenzi ukuvelisa.
Umahluko ophambili phakathiI-OEM kunye ne-ODMIngaba yi:
Eyokuqala sisindululo soyilo lwemveliso esicetywayo yintloko, nokuba ngubani ogqibezele uyilo lulonke, kwaye intloko ayizukubonelela ngeemveliso ezisebenzisa uyilo kubantu besithathu; Eyokugqibela, ukusuka kuyilo ukuya kwimveliso, igcwaliswa ngumvelisi ngokwakhe, kwaye uphawu luthengwa emva kokuba imveliso yenziwe.
Ukuba umenzi angavelisa imveliso efanayo kumntu wesithathu kuxhomekeke ekubeni umnini-layisenisi uyayithenga na loo mveliso.
Iimveliso ze-OEM zenzelwe abavelisi beempawu, kwaye zinokusebenzisa igama leempawu kuphela emva kwemveliso, kwaye azinakuze ziveliswe ngegama lomvelisi.
I-ODM ixhomekeke ekubeni uphawu luthengile na ilungelo lokushicilela lemveliso. Ukuba akunjalo, umenzi unelungelo lokuhlela imveliso ngokwayo, lo gama nje kungekho lwazi loyilo lwenkampani yeshishini. Ukubeka ngokucacileyo, umahluko phakathi kwe-OEM kunye ne-ODM kukuba eyona nto iphambili kwimveliso kukuba ngubani onandipha amalungelo epropathi yengqondo, ukuba umnini-mpahla unandipha amalungelo epropathi yengqondo yemveliso, yi-OEM, eyaziwa ngokuba yi-"foundry"; Ukuba luyilo olupheleleyo olwenziwa ngumvelisi, yi-ODM, eyaziwa ngokuba yi-"labeling".
Ukuba awazi ukuba ufanelekile na kwi-ODM okanye kwi-OEM, ungafumana iziko lophando eliqwalasela zombini ezi zinto. Amaziko ophando obuchwephesha aya kuba ngabasebenzi abanobuchule nabachanekileyo kuneefektri ze-OEM, kungekuphela nje ngokulungelelaniswa neemfuno zabathengi abahlukeneyo, kodwa nokuqinisekiswa komgangatho ngakumbi ekunikezelweni kwezinto eziluhlaza kunye neziqinisekiso ezinxulumene noko kuneefektri ze-OEM eziqhelekileyo.
ISiyinghongunamava eminyaka eli-15 kwimpahla, singakucebisa ngezitayile ezithandwayo okanye ezishushu kunyaka ozayo. Ungakhetha ukusebenzisana nathi ukudala imakethi yezitayile zakho zebhrendi kwaye nikhule kunye.
Ixesha leposi: Disemba-18-2023
